Use Signal × Nero
Monthly SEO Report

August
2026

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Use Signal × Nero
Monthly SEO Report · August 2026

Non-brand
impressions
doubled.

Total clicks up 40%. Non-brand clicks up 41%. Twenty-one keywords moved up the first page, and the testosterone page climbed fifteen places on its head term after a single metadata rewrite.

7,494 → 15,555 non-brand impressions 166 → 234 non-brand clicks Avg position 15.3 → 11.6
Search Console 31 Jul – 27 Aug 2026 vs 3 – 30 Jul · GA4 organic only, paid excluded · Ubersuggest US, 100 keywords
01 · The month in five numbers

Visibility grew faster
than anything else.

Total clicks
5,012
▲ 39.6%
from 3,589
Impressions
42,921
▲ 85.8%
from 23,105
Non-brand clicks
234
▲ 41.0%
from 166
Organic sessions
8,763
▲ 18.5%
from 7,398
Organic revenue
$38,742
▼ 5.0%
from $40,776. Order count held flat at 329 while sessions grew 18.5%, so the movement is basket size rather than demand.
Average position, US tracked keywords
11.62
▲ 3.7 places
from 15.32. Twenty-one keywords up, eight down.
02 · Thirteen weeks

Impressions,
weekly.

Every week since the engagement began. The step change starts the week of 27 July, when the first collection pages and metadata rewrites went live.

25 May8 Jun22 Jun6 Jul20 Jul3 Aug17 Aug
Week of 25 May
5,211
Baseline week
Week of 3 Aug
19,226
Peak week
Growth
3.7×
Weekly impressions since May
03 · Brand vs non-brand

The half that
we actually move.

Brand searches are demand created elsewhere. Non-brand is people who had never heard of Nero. That column is the one this programme is judged on, and it more than doubled.

 JulAugChange
Branded clicks3,4234,778+39.6%
Branded impressions15,96027,779+74.1%
Non-brand clicks166234+41.0%
Non-brand impressions7,49415,555+107.6%
Non-brand organic revenue—$7,186—

Non-brand CTR moved from 2.22% to 1.50%. That is expected: 8,061 new impressions arrived at positions 8 to 12, where clicks come later than visibility does.

04 · What moved

Twenty-one keywords
climbed.

KeywordWasNowVol
does polyester lower testosterone205590
does polyester affect testosterone206110
does wearing polyester lower testosterone175140
wool gym shorts14570
wool shorts20131,000
is polyester bad for testosterone138590
liner shorts1813390
merino wool shorts mens1410140
Close up of ultra fine 17.5 micron merino wool fibre

Ubersuggest, desktop, United States, 29 Jul – 28 Aug. Top ten count rose from 4 keywords to 11.

05 · The clearest result

One page.
Five keywords.
Fifty-three places.

Nothing on the testosterone page changed except its title and description, rewritten on 13 August. Same words, same content, better presentation in the result.

Clicks
26 → 49
▲ 88%
Impressions
3.9k → 6.9k
▲ 78%
How polyester activewear is made, from plastic bottle to spun yarn to finished garment

The same rewrite was applied to five other high-impression pages. Combined they went from 227 to 295 clicks and from 23,782 to 33,332 impressions.

06 · What shipped

Built this month.

Content
8 blog posts live
7 more written and scheduled
2 new landing pages
Q4 gifting plan approved, 22 posts
Structure
7 collection pages built
All 9 products tagged
SEO fields on all 6 live products
Loro Piana page restored from a 404
Technical
Structured data rebuilt
Review stars now showing
404 audit and redirect fixes
6 page titles and descriptions rewritten

Breadcrumbs

Broken sitewide, outputting null on every page. Errors down from 30–40 to 4.

Review stars

772 reviews at 4.7 were invisible to Google. Now reading live from the review metafields.

Product schema

Rebuilt with per-locale currency and GTIN from barcode, which feeds Merchant Center.

07 · New content

From zero,
in three weeks.

PageImpressionsClicks
Elastane and spandex alternatives4054
Why is nylon bad for you3500
Why is polyester used in activewear3233
Polyester alternatives, workout clothes2934
Nylon alternatives in sportswear1111
Liner shorts collection5983
Merino gym shorts collection4812
Merino wool shorts collection3582
Nero shorts with the waistband lifted to show the built in merino wool liner

1,722 impressions from blog content and 1,685 from new collections. Every one of these pages was created this month and every one started at zero.

08 · Where and how

Four markets,
one device.

Clicks by market
United States1,703 → 2,566
United Kingdom857 → 1,437
Canada843 → 1,025
Australia567 → 562
New Zealand130 → 115

Grey is July, pink is August.

Device
Mobile3,452 → 4,811
Desktop1,548 → 1,914
Tablet49 → 76

Mobile is 71% of organic clicks and 87% of all site users.

The UK grew fastest at +68% clicks. Australia is flat, which is worth attention: it is the second largest organic market by revenue and has no content written for it.

09 · Organic revenue

$38,742 this month,
against a $30,182 average.

The twelve month organic average is $30,182 a month. August came in 28% above that. July was higher still at $40,776, so month on month reads down, but both months sit well clear of where the account has historically run.

August organic revenue
$38,742
▼ 5.0% on July
12 month monthly average
$30,182
Aug 2025 to Jul 2026
Above the average
+28.4%
$8,560 more than a typical month
Orders
329
▲ 1.2%
from 325
July to August, organic
Sessions7,398 → 8,763
Orders325 → 329
Revenue$40,776 → $38,742

Grey is July, pink is August.

Why revenue fell while traffic grew

Order count was flat. Average order value moved from $125.46 to $117.76, and that $7.70 accounts for almost the entire $2,034 gap.

Conversion rate divides down because 1,365 more sessions arrived and converted at first-visit rates. Non-brand impressions doubled this month. That traffic lands before it buys.

10 · Where organic revenue comes from

Two pages carry
83% of it.

Landing pageSessRevPer sess
Homepages, all locales4,940$21,317$4.32
Merino liner short2,239$12,940$5.78
Best sellers collection521$919$1.76
All Natural Boxer119$815$6.85
Natural Active T-Shirt231$645$2.79
Cotton Unlined Short96$543$5.66
Merino Air T-Shirt105$396$3.77

The concentration is the risk and the opportunity. Every product page outside the liner short is earning from under 250 sessions a month.

Nero merino liner shorts laid flat, organic cotton shell in navy
Highest revenue per session
All Natural Boxer, $6.85. Best converting product page on the site at 6.72%, on only 119 sessions.
Merino liner short, $5.78. The engine. 5.23% conversion across 2,239 sessions.
11 · What the numbers are worth

Three levers,
priced.

Each of these is a revenue figure per month, using current traffic and current average order value. None of them require more spend.

Mobile converting like desktop
+$11,600
Mobile is 87% of users at 3.83%. Desktop converts at 6.17%. Core Web Vitals came back clean, so this is experience rather than speed.
Non-brand at brand conversion
+$6,900
Non-brand organic earns $7,186 from 2,141 sessions. Brand entry earns $34,257 from 7,179. Closing half that gap doubles the non-brand line.
AOV back to July level
+$2,534
$117.76 back to $125.46 across 329 orders. Worth understanding whether a July promotion or bundle explains the drop.
For context
Organic revenue per session
$4.42
Paid Social revenue per session
$1.77
Organic vs Paid Social
2.5×
12 · Revenue by channel

Organic is 6.9% of traffic
and 13.4% of revenue.

ChannelSessionsOrdersConv.Revenue
Paid Social48,7038281.70%$86,019
Direct15,9716243.87%$71,915
Organic Search8,7633293.74%$38,742
Paid Search6,9523194.57%$38,221
Paid Other21,6251920.89%$19,543
Organic Social14,280950.67%$10,952
Revenue per session
$4.42
Paid Social returns $1.77
Average order
$117.76
from $125.46 in July
Orders
329
flat on 325 in July, on 18.5% more traffic
13 · The biggest opportunity

87% of users
are on mobile.

Mobile converts at 3.83%. Desktop converts at 6.17%. Core Web Vitals came back clean, so this is not page speed. It is something in the mobile buying experience.

If mobile converted like desktop
+$11,600
per month, from traffic that already arrives. No new content required.
Man running in merino lined natural fibre running shorts

GA4, 28 days to 27 August. 87,123 mobile users against 10,835 desktop.

14 · September

What happens
next month.

Q4 gifting goes live. 22 posts from 14 September. Christmas content must be indexed by mid-month to rank for the peak.
Mobile conversion investigation. The single largest revenue item on the board.
Micro Tencel collection rebuilt. 4,269 impressions and 1 click, the worst rate on the site.
Hreflang audit across the five locale versions, before content volume compounds the problem.
Is polyester bad for you. 18,100 US searches a month, still unclaimed.
Close up of black merino and Tencel open knit training fabric
Outstanding with the client
Barcodes for 94 variants, blocking Google Shopping
Organic cotton origin: India or Turkey. The site currently says both.
USE SIGNAL MARKETING LTD · AUGUST 2026
GSC 31 JUL – 27 AUG VS 3 – 30 JUL · GA4 ORGANIC ONLY, PAID EXCLUDED · UBERSUGGEST US DESKTOP